Outline font formats such as TrueType or OpenType are limited to monochrome letterforms. Bitmap fonts can use the full color palette and transparency. So far, color bitmap fonts have been widely used in computer games as well as in TV, film and motion graphics applications. Our Photofont® technology brings that same creative power to traditional print and web applications. Photofonts allow users to break free from the traditional black-and-white lettering and use fonts that are made of real calligraphic brush strokes, everyday objects, scanned historical documents or felt pen doodles. Photofonts are not only fun but also open serious business opportunities for example in the field of personalized marketing.